Barbara Guggenheim is one of the world’s best-known art advisors. She holds a doctorate in Art History from Columbia University and has taught at Douglass College. She’s the author of  ART WORLD: The New Rules of the Game, which may be the definitive book on how the art world works. She’s a renowned lecturer, creating programs on how to collect for YPO groups, banking institutions, next generation and family offices, and conferences.

For over thirty years, Barbara Guggenheim Associates, Inc., has built collections for top corporations, such as Coca Cola and Sony, and numerous individuals, including celebrities such as Tom Cruise and Steven Spielberg. She holds a doctorate in Art History from Columbia University, has taught on the college level, lectured at the Whitney Museum, and worked at Sotheby’s and Christie’s. She lectures to museums and organizations on a wide range of art historical and art world topics, from “How to Invest in Art,” to “Collecting Contemporary.”

Barbara has been the subject of numerous magazine articles, including two profiles in Vanity Fair, and an interview on Larry King Live.

Barbara Guggenheim on CNN

As a writer, Barbara contributes humor to W, ELLE, and HARPER’S BAZAAR. She is also a contributor to THE HUFFINGTON POST and THE DAILY BEAST.

Her book “ART WORLD: The New Rules of the Game” takes you behind the scenes in the art business and shows you how you can be the smart money in art.

She’s written several other books, including “ONLY IN L.A. (An Insider’s Guide to Los Angeles),” “little-known facts about well-known people,” “DECORATING ON eBAY,” and “THE ULTIMATE ORGANIZER.”

With offices in New York and Los Angeles, Barbara lives a bicoastal life.