{"id":2,"date":"2010-08-24T18:59:50","date_gmt":"2010-08-25T01:59:50","guid":{"rendered":"https:\/\/barbaraguggenheim.com\/blog\/?page_id=2"},"modified":"2025-06-04T18:52:36","modified_gmt":"2025-06-05T01:52:36","slug":"about","status":"publish","type":"page","link":"https:\/\/barbaraguggenheim.com\/bg\/about\/","title":{"rendered":"About Barbara Guggenheim"},"content":{"rendered":"<p>Barbara Guggenheim is one of the world\u2019s best-known art advisors. She holds a doctorate in Art History from Columbia University and has taught at Douglass College. She\u2019s the author of\u00a0 <a href=\"https:\/\/www.amazon.com\/Art-World-Barbara-Guggenheim\/dp\/0990560252\">ART WORLD: The New Rules of the Game<\/a>, which may be <a href=\"https:\/\/marmontlane.com\/#artworld\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"link\" data-id=\"https:\/\/marmontlane.com\/#artworld\">the definitive book<\/a> on how the art world works. She\u2019s a renowned lecturer, creating programs on how to collect for YPO groups, banking institutions, next generation and family offices, and conferences.<\/p>\n<p>For over thirty years, <a href=\"https:\/\/barbaraguggenheim.com\">Barbara Guggenheim Associates, Inc.,<\/a> has built collections for top corporations, such as Coca Cola and Sony, and numerous individuals, including celebrities such as Tom Cruise and Steven Spielberg. She holds a doctorate in Art History from Columbia University, has taught on the college level, lectured at the Whitney Museum, and worked at Sotheby\u2019s and Christie\u2019s. She lectures to museums and organizations on a wide range of art historical and art world topics, from \u201cHow to Invest in Art,\u201d to \u201cCollecting Contemporary.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-128\" title=\"magazinegallery\" src=\"https:\/\/barbaraguggenheim.com\/bg\/wp-content\/uploads\/2010\/08\/magazinegallery.jpg\" alt=\"\" width=\"479\" height=\"65\" srcset=\"https:\/\/barbaraguggenheim.com\/bg\/wp-content\/uploads\/2010\/08\/magazinegallery.jpg 479w, https:\/\/barbaraguggenheim.com\/bg\/wp-content\/uploads\/2010\/08\/magazinegallery-300x41.jpg 300w, https:\/\/barbaraguggenheim.com\/bg\/wp-content\/uploads\/2010\/08\/magazinegallery-100x14.jpg 100w, https:\/\/barbaraguggenheim.com\/bg\/wp-content\/uploads\/2010\/08\/magazinegallery-200x27.jpg 200w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><\/p>\n<p>Barbara has been the subject of numerous magazine articles, including two profiles in Vanity Fair, and an interview on Larry King Live.<\/p>\n<div id=\"attachment_132\" style=\"width: 370px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-132\" class=\"size-full wp-image-132\" title=\"Barbara Guggenheim on CNN\" src=\"https:\/\/barbaraguggenheim.com\/bg\/wp-content\/uploads\/2010\/08\/CNN.LarryKing.jpg\" alt=\"\" width=\"360\" height=\"240\" srcset=\"https:\/\/barbaraguggenheim.com\/bg\/wp-content\/uploads\/2010\/08\/CNN.LarryKing.jpg 360w, https:\/\/barbaraguggenheim.com\/bg\/wp-content\/uploads\/2010\/08\/CNN.LarryKing-300x200.jpg 300w, https:\/\/barbaraguggenheim.com\/bg\/wp-content\/uploads\/2010\/08\/CNN.LarryKing-100x67.jpg 100w, https:\/\/barbaraguggenheim.com\/bg\/wp-content\/uploads\/2010\/08\/CNN.LarryKing-188x125.jpg 188w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><p id=\"caption-attachment-132\" class=\"wp-caption-text\">Barbara Guggenheim on CNN<\/p><\/div>\n<p>As a writer, Barbara contributes humor to <a href=\"https:\/\/barbaraguggenheim.com\/bg\/magazine-articles\/\">W, ELLE, and HARPER\u2019S BAZAAR.<\/a> She is also a contributor to <a href=\"http:\/\/huffingtonpost.com\">THE HUFFINGTON POST<\/a> and <a href=\"http:\/\/dailybeast.com\">THE DAILY BEAST.<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-130\" title=\"magazinegallery2\" src=\"https:\/\/barbaraguggenheim.com\/bg\/wp-content\/uploads\/2010\/08\/magazinegallery1.jpg\" alt=\"\" width=\"217\" height=\"58\" srcset=\"https:\/\/barbaraguggenheim.com\/bg\/wp-content\/uploads\/2010\/08\/magazinegallery1.jpg 217w, https:\/\/barbaraguggenheim.com\/bg\/wp-content\/uploads\/2010\/08\/magazinegallery1-100x27.jpg 100w, https:\/\/barbaraguggenheim.com\/bg\/wp-content\/uploads\/2010\/08\/magazinegallery1-200x53.jpg 200w\" sizes=\"auto, (max-width: 217px) 100vw, 217px\" \/><\/p>\n<p>Her book <a href=\"https:\/\/www.amazon.com\/Art-World-Barbara-Guggenheim\/dp\/0990560252\">&#8220;ART WORLD: The New Rules of the Game&#8221;<\/a> takes you behind the scenes in the art business and shows you how you can be the smart money in art.<\/p>\n<p>She\u2019s written several other books, including <a href=\"https:\/\/www.amazon.com\/Barbara-Guggenheims-Only-L\/dp\/1734590424\">&#8220;ONLY IN L.A. (An Insider&#8217;s Guide to Los Angeles),&#8221; <\/a><a href=\"https:\/\/www.amazon.com\/Little-Known-Facts-About-Well-Known-People\/dp\/1734590416\">&#8220;little-known facts about well-known people,&#8221;<\/a> <a href=\"https:\/\/www.amazon.com\/Decorating-eBay-Fast-Stylish-Budget\/dp\/B000HEYVRM\">&#8220;DECORATING ON eBAY,&#8221;<\/a> and <a href=\"https:\/\/theultimateorganizer.com\">&#8220;THE ULTIMATE ORGANIZER.&#8221;<\/a><\/p>\n<p>With offices in New York and Los Angeles, Barbara lives a bicoastal life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barbara Guggenheim is one of the world\u2019s best-known art advisors. She holds a doctorate in Art History from Columbia University and has taught at Douglass College. She\u2019s the author of\u00a0 ART WORLD: The New Rules of the Game, which may &hellip; <a href=\"https:\/\/barbaraguggenheim.com\/bg\/about\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Biography of Barbara Guggeneheim\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"8PYzMKzEx1gfBPK28Kt1HqDCG7-HIKfEpWtilXmaybE\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/barbaraguggenheim.com\/bg\/about\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" 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